Privacy Policy

Last updated: 8 April 2025

This Privacy Policy applies to all Pickle Apps products, including Pickle Baby and Pickle Shop (together, “the apps”), operated by Pickle Apps (“we”, “us”, “our”). We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, contact us at hello@pickleapp.uk.

1. Who we are

Pickle Apps is an independent software developer based in the United Kingdom. We are the data controller for personal data collected through our apps.

2. What data we collect

Account data

Pickle Baby

Pickle Shop

Technical data

3. How we use your data

Our legal basis under UK GDPR is legitimate interests (providing the service you signed up for) and, where applicable, your consent (e.g. uploading photos of children).

4. Photos of children

Milestone photos are stored in a private, access-controlled storage bucket. They are never publicly accessible. Only members of your family (people who joined using your invite code) can access your photos. Photos are served via short-lived signed URLs that expire after one hour.

We strongly recommend only uploading photos you are comfortable storing digitally. You can delete any photo at any time from within the app.

5. Data sharing

We do not sell, rent, or share your personal data with third parties for marketing purposes. We use the following sub-processors to operate the service:

These providers are contractually bound to process your data only as instructed by us and in accordance with GDPR.

6. Data retention

We retain your data for as long as your account is active. If you would like your data deleted, email us at hello@pickleapp.uk and we will delete your account and all associated data within 30 days.

You can also export all your data at any time from the Settings screen in Pickle Baby.

7. Your rights

Under UK GDPR you have the right to:

To exercise any of these rights, email hello@pickleapp.uk.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

8. Security

All data is transmitted over HTTPS. Data at rest is encrypted by our infrastructure provider. Access to your family’s data is restricted by row-level security policies — no other user can read your records.

9. Children’s privacy

Pickle Baby is designed for use by parents and caregivers, not by children themselves. We do not knowingly collect data directly from children. Baby profile data (name, date of birth, health logs) is entered by adults and is covered by this policy.

10. Changes to this policy

We may update this policy from time to time. We will notify you of significant changes via email or an in-app notice. The “last updated” date at the top of this page will always reflect the most recent revision.